Gizmodo's Brian Lam has a great post that delicately skewers Apple for not including the titans of the tech blog world (that would be Engadget and Gizmodo) in the early review process by offering up what would have made for a much more interesting slate of reviewers of the iPad than the mainstream media folks that Apple did turn to. Says Lam:
They had the right idea in, well, excluding the usual tech blogs (including Gizmodo.) They aimed for more people who wouldn't nitpick over details and would get the general magic. But with the technical bar all but banished—what use is a review of the user interface if it's pretty much invisible? What use are benchmarks if it's fast enough? What use are comparisons if it stands on its own—They should have gone for straight up influence, and tuned the device for each celebrity reviewer by using apps. And they should have gone all the way. Because this future of computing, it isn't just for geeks.
For example, Lam suggests that Apple should have turned to Martha Stewart, Rachel Ray or Momofuku's David Chang to review the iPad based on the Epicurious app. Or Roger Ebert in the context of the movie watching experience on the iPad.
Read the full post here.